The Electronics Giant SAMSUNG

Welcome back again all my readers to read my blog post!! J

This is my 8^th blog post already. Hooray!!

It is a little bit cold and rainy outside today, so I feel like I will stay inside and post about today’s topic. In my previous blog post, I have covered ‘how different types of organizations can benefit from social technology using McKinsey’s 10 value levers’. So, this time I will be talking about how social media such as blog, facebook, twitter and using wiki can support the business within the professional services sector to enhance their value levers such as product development, operations and distribution, marketing and sales, and business support functions.

The organization to be discussed today will be Samsung.

South Korean electronics giant Samsung is a South Korean multinational conglomerate company. Samsung Telecommunications is one of five business units within Samsung Electronics, belonging to the Samsung group, and consists of the Mobile Communication Division, telecommunication systems division, computer division, MP3 business team, mobile solution centre and telecommunication R&D centre. Samsung is a market leader in consumer electronics and cell phones and for more than 70 years, Samsung has been at the forefront of innovation.

Recently, Samsung has unveiled its hotly anticipated smartwatch the Glaxy Gear, which allows users to make calls, receive texts and emails and take photos.

Samsung is the well largest smart phone maker Overtaking apple Apple in a last year.

Samsung has a relationship with social media usage and McKinsey Value lever.

The professional services sector can use social media to enhance their business to communicate with their clients and customers (knowledge sharing, customer reviews, collaboration, etc.). In this case, Samsung makes more benefits by their own social media pages, which are Facebook, Twitter and Blog.

Facebook and Twitter

https://www.facebook.com/SamsungAustralia

https://twitter.com/SamsungMobile

Samsung use not only Facebook page but also using Twitter to talk about their business and all things product. Also, their customers are able to communicate and discuss with Samsung. Facebook page and Twitter is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.

Blog

<Samsung Tomorrow>

http://global.samsungtomorrow.com/

Samsung already has their own global blog managed by the corporate communications team at Samsung Electronics about their culture, their works (products and services) and their people. So this official blog present exclusive information, opinions and occasional clarifications to the customers in a timely fashion.

Samsung is making great use of Enterprise 2.0 (social media) to improve value levers of their business. Blog, Facebook, and Twitter are very powerful tools for organisations to gain more attention from customers. 

Thank you for reading my blog post!

see you next time

Cheers!