RSPCA using social media for all creatures great and small !!

Welcome back all of my faithful readers!! :)

This week!
I will  be talking about a non-profit organisation ...the RSPCA (Royal Society for the Protection of Cruelty to Animals) and how this organisation in the social sector can benefit from using social media, in relation to McKinsey's Global Institute.

The RSPCA is a non-profit organisation that involved with animal welfare to prevent cruelty and promote their care and protection. It runs 40 shelters and spends more than $80 million every year on the services by corporate sponsorship, fundraising events and voluntary donations. RSPCA has become a large organisation by using social media such as a Facebook, Twitter, Blog and YouTube to communicate with people and it allows the RSPCA to benefit from the following value levers.

Collect information and insights:   - Gather information
                                                     - Crowd-source resources and solutions

mobilize resources:                     - Raising money
                                                 - Expand volunteer networks

Execute mission:                        - Educate the public
                                                 - Engage supporters

▲ some of the McKinsey's levers for achieving social business value


Raising Money: RSPCA has a donation link in their social media to gain amounts of donations. It inspires all people to make donation via Facebook page.

Expand volunteer networks & Educate the public: social media is the great way to engage with supporters and educate followers about what they are doing. e.g) post upcoming events, news, etc. on the facebook page, using hash tag(Twitter).

                                    ▲ Using HashTag promoting

                                        ▲ Example of Funding

RSPCA can be a good example of non-profit organisation using social media to achieve their major goal. However, keeping volunteers engaged for continuous support can be really hard. They need to find the ways to improve their social media strategy so that they can get more supports. 

Thank you for reading and See you next time :)
(Please feel free to leave any comments or questions)