Tuesday 8 October 2013

Earn More Money! CISCO (ROI)

Welcome back to my Last blog post.
Yeah, I know....It's the last one. I really appreciate that showing your passion on my blog.
Thank you so much.

Alright, Let's bring the blog to a successful conclusion :)


Today's Topic:
discuss ROI (Return On Investment) of implanting social technology by CISCO.
Cisco systems logo 10 1024x680 The ROI of Social Media: 10 Case Studies


What is ROI?


Return On Investment (ROI)


Cisco's ROI from the social media shows how social technologies saved them over $100,000 on a product launch.

Cisco looked to social media, instead of looking at their traditional method for launching a product.


While their product launched, they normally used costly newspaper ads for their business. However, their new router they ran a launch that took place entirely online.
They even turned to second life, staging a pre-launch concert in there.

Their online launch not only saved them money, but it also allowed them to reach a wider customer, further extending the value of the campaign.


In total, the online launch produced better results like a sixth of their traditional product launches.

A great example to show how social media can be used to change the way a business, driving ROI where you might not expect it.

MC_BlogButton_ROI_Cisco

Bonus!!
Here is a '10 examples of ROI in Social Media'
10 Examples of ROI in Social Media [Infographic]