Yeah, I know....It's the last one. I really appreciate that showing your passion on my blog.
Thank you so much.
Alright, Let's bring the blog to a successful conclusion :)
Today's Topic:
discuss ROI (Return On Investment) of implanting social technology by CISCO.
What is ROI?
Cisco's ROI from the social media shows how social technologies saved them over $100,000 on a product launch.
Cisco looked to social media, instead of looking at their traditional method for launching a product.
While their product launched, they normally used costly newspaper ads for their business. However, their new router they ran a launch that took place entirely online.
They even turned to second life, staging a pre-launch concert in there.
Their online launch not only saved them money, but it also allowed them to reach a wider customer, further extending the value of the campaign.
In total, the online launch produced better results like a sixth of their traditional product launches.
A great example to show how social media can be used to change the way a business, driving ROI where you might not expect it.
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Here is a '10 examples of ROI in Social Media'
![10 Examples of ROI in Social Media [Infographic]](http://www.mdgadvertising.com/blog/wp-content/uploads/2013/07/roi_in_social_media_475.jpg)
Hi Hee Rak
ReplyDeleteGreat post.
As Cisco is predominantly a technology company it makes sense for them to have a social media campaign. I really liked the 10 Examples of ROI in Social Media it provides a great outlook on companies that have used social media to its fullest.
Again great post
Dillen
Hi Hee Rak,
ReplyDeleteYou have an interesting post regarding about Cisco and case study as well, I like the fact that you were able to find 10 example of ROI. Where did you find the example from?
If you have time, do drop by and comment my blog :)
Good post hee rak, do you think they used social monitoring tools to determine their ROI?
ReplyDelete